The brand identity takes a modern approach to Avalon by incorporating bold typography and striking color combinations designed to capture the audience's attention. In a market where many travel books rely solely on picturesque covers, this branding moves away from that norm, encouraging readers to engage with the content for themselves.
Avalon also offers a cookbook that presents recipes from around the world in a unique and playful way. Rather than using generic layouts, it creatively overlays each dish on scenic views of the location it represents.